Corona started their find your beach campaign in 2010. I selected this add since it is summertime and Corona did a great job at marketing their beer as a great option when you are on the beach. It caught my attention since there adds are everywhere whether it is commercials, on the radio or in magazines. It is hard to miss since the adds always show a beautiful view of a beach with their beer and a lime. The primary target audience is around 21-35-year-olds with the lifestyle aspiration in which Corona represents. I would not take a different approach for this ad since Corona is a very well known name so making it simple and beautiful will get people to drink the beer.
EricGreenberg 